Aaron Duffy is a director and co-founder of SpecialGuest. His specialty is in communications and visual experimentation, often bringing a touch of humanity to technology and platforms that otherwise feel cold. Since starting as a director at 1stAveMachine when he was 23, Aaron has had his work featured at the Saatchi&Saatchi new director’s showcase, has had work inducted into the MoMA’s archive for the art and technique of the America Commercial, was named a top 10 director by CreativityOnline, was featured in the Adweek Creative 100 and was named number one in Business Insider’s 30 most creative in advertising under 30. Aaron is agnostic about applying creativity to fine art or commercial art. The goal is to create a eureka experience for the viewer, allowing them to discover an idea for themselves rather than feeding it to them. It can happen in a film or it can happen in an ad. Each delivery system for that moment of discovery is valid at different times. In the case of How 3D Works, it belongs at that very moment when the theater announcement tells you to put on your 3D glasses.

Team credits:

Written and directed by Aaron Duffy

Music by Jeremy Turner

Voice by _ _ _ _ _ _ _ _ _ _

Cinematography by Will Rexer

Fabrication by Bob Partington

Executive producer: Sam Penfield

Production Company: 1stAveMachine

Line Producer: Leanne Amos

Post Producer: Topper Anton

Editor: Jonny Vitagliano

Compositors: Baryl Chen, John Loughlin

Post effects: Beau Burrows, Jay Harwood

Color by Smoke&Mirrors NYC

Special thanks to Abel Cinetech, Sean Donnelly, Jeffery Kim, Jay Cullen, Renee Van Dorn, and Lauri Faggioni